The same can be said for Mail Pilot (; Mac App Store link), a $20 email client built loosely around the Getting Things Done approach to productivity. It looks terrific, but for all its good.

Last Updated: April 3, 2020Effective email marketing isn’t easy to get right so we’ve taken a look at the best email marketing automation software for Mac and PC in 2020 to drive higher conversions.The days of harvesting emails using crawlers and spamming are long gone. Nowadays, it’s all about permission marketing which means accurately targeting potential customers, engaging them, following-up and ultimately, converting them.There’s a lot of email marketing platforms out there nowadays with increasingly complex features but the best ones like keep it simple but are incredibly effective.Others like go way beyond just mailouts and allow you to create effective landing pages and even webinars in one powerful package.There’s a few things useful to be aware of before choosing email blast software. Here are some things to consider before you take the plunge.

Some vendors offer a free service for sending mail to a limited number of recipients which may be suitable for very small scale marketing efforts. However, these free versions sometimes include heavy branding by the vendor as it’s a way to promote their own service and brand to your subscribers. Usually if you upgrade to a paid subscription you can remove or limit this branding but make sure before you sign-up for any service that you’re comfortable with the amount of vendor branding on your marketing emails. The best email marketing software on the market is all web-based. Most bulk email marketing software is also commercial i.e. Requires payment or subscription. Usually this consists of two payments models – pay as you go or a monthly subscription (the latter being more common).

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Subscriptions can range anywhere from around $12-40 per month for the most basic plans depending on the number of emails you want to send or the number of subscribers you need to reach. Most email marketing apps offer discounts if you pay for a subscription annually rather than monthly.

Other than price, there a few things to bear in mind when choosing which marketing planning software to go for apart from the pricing plan. Support is something that is quite important with email marketing software especially if you’re dealing with thousands of email blasts that either aren’t formatting correctly or not being received for some reason. The best services feature Live Chat, Telephone and Email support so make sure to check this before subscribing.

Others rely on user forums to help you find solutions yourself but this can be extremely frustrating if you’re dealing with mass mail outs. Make sure that the software you choose can import your contacts. Most decent services can import from Outlook, Excel, CSV, OS X Contacts etc.

It’s also important to make sure that if you choose to leave the service, that you can export your contacts in a format that can be read by other marketing software so don’t forget to check this too. The same goes for unsubscribing users from your mailing list – make sure that the software enables users to easily unsubscribe otherwise you just end up getting a bed rep.

The best email marketing services also allow you to setup auto-responders which can send mail to your users or subscribers on important dates such as birthdays, anniversaries, welcome emails and goodbye emails for unsubscribers. Finally, tracking your campaigns is essential to making sure that your email marketing campaigns are being effective. The best email marketing software allow you to see at a glance importing stats such as open rate, click-through rate (CTR) rate, subscribe/unsubscribe numbers etc. Most of the most advanced marketing software can even trigger events based on the actions of users when they receive the mail such as send more tailored follow-ups, promotions and other marketing material (known as marketing automation). An increasing number also integrate with Google Analytics and CRM software such as Salesforce. GDPR compliance is something that has affected many online businesses and its particularly relevant when it comes to email marketing. The General Data Protection Regulation went into effect on May 25, 2018. If you’re going to be targeting users in Europe, it’s important the software you use is GDPR compliant to protect user privacy.

One final word of caution before using any kind of email blast program: Building a strong subscription base can be incredibly effective at increasing sales and many marketeers and website owners will tell you there’s nothing more powerful than a loyal email subscriber list when it comes to making conversions and sales. If you’re looking for something easy to create marketing emails with, capable of high volume send outs and focused on team collaboration, could be for you.Mailjet is used by over 130,000 businesses and can handle anything from just a few hundred mailouts to over a million a month.It’s suitable for both email marketing and transactional marketing needs. Transactional emails are automatically triggered when certain actions are completed such as account creation, purchase receipts and other customer conversions.Some of the highlights of Mailjet include:. Segmentation: The ability to segment your subscriber list by demographic, occupation, gender etc. Advanced A/B Testing: You can compare not just 2 but up to 10 different variations of a mailout to gauge the best conversion results.

EasyTeam Collaboration: You can easily work on email layouts with other team members in real timeWe particularly like the way Mailjet handles team collaboration. Is quite a basic email marketing solution but a good option if you don’t need lots of features or are looking for something free for up to 300 subscribers.The email designer is an easy to use drag and drop editor although templates are very limited in SendinBlue.